I Got My Eyes Closed!
You can’t close your eyes to a problem. A friend’s business has a counter that is where the customer service advisers are seated. Problem is that unless your seven feet tall they cannot be seen due to the fact the counter is over four feet tall. No one greets the customer until the customer peers over the counter usually to find the service adviser on a phone. Customer’s should be greeted, or at least acknowledged, as soon as they enter your business. Nothing feels better than to have a smiling face greet us when our car needs service and we need help.
Some of the my business training taught me to be aware of what the customer sees when they enter our place of business. We would actually video a walk-up to the business unannounced and critique the video with the owner at a later date. We, as the owner and employees, don’t “see” the appearance of our store front because as we enter the surroundings are too familiar. We sit behind our counter and see the world outside, but not our own appearance.
Try the video camera trick. You’ll be amazed at what you see.